Manages assigned sales functions for the entire branch, with emphasis on the defined processes, while coaching and developing the sales professionals. Responsible for sales performance metrics within the branch. Hires, retains, and effectively engages department personnel. An advocate for all services provided by Coastline Equipment with employees and customers, including Parts, Service, and Rental.


  • Manages and coaches sales professionals to implement sales processes and wholegoods strategy within Area of Responsibility
  • Travels with outside sales personnel weekly to assess performance and to foster customer relationships
  • Creates development plans for sales professionals which includes individual training needs for both product and selling skills. As part of this, new salespeople are required to achieve Deere Level 1 certification within 12 months from date of hire and Level 2 within 36 months. Existing salespeople will have schedules in place if certification has not been completed
  • Conducts monthly one-on-one evaluations with sales staff reviewing daily/weekly/monthly duties. Examples include call scheduling/delinquent calls, Power Sales, JDU (NMQ’s and Sales Certification process), participation and PC analysis
  • Conducts monthly one-on-one evaluations with the focus on Branch and Company goals including volume, unit sales, market share, program participation and business plan bogeys
  • Holds branch sales meetings with staff and management monthly, or every other month, to discuss market conditions, competition, the effectiveness of internal programs and to provide training on products and processes as needed. Shares best practices within the Branch as well as company-wide
  • Follows a consistent sales process that drives optimal financial, market and customer performance as directed by management. Ensures these are followed by all salespeople
  • Works with Parts Managers, Service Managers, Dispatchers and the Corporate Used Equipment Manager to ensure a best in class customer experience
  • Responsible for recruiting, staffing and employee development activities for direct reports under the direction of the Branch Manager
  • Monitor inventory and ensure proper levels as directed by Corporate

Skills and Knowledge:

  • Ability to teach and coach sales professionals on selling techniques and processes
  • Capacity to be an internal resource for sales staff in all areas:
    1. Product – Deere, Allied and competitive
    2. Financing – installment contracts, leases, RPO’s, etc. offered through Deere or others
    3. Deere and Internal marketing programs
    4. Computer applications – Handle, JDQuote2, Foresight, Market Share, etc.
    5. Sales processes as outlined in the Sales Department policy manual
  • Ability to use software applications such as Microsoft Office and Excel
  • Ability to analyze and interpret internal reports

LOCATION: Long Beach – Headquarters

6188 Paramount Blvd, Long
Beach, CA 90805
(562) 272-7400
(562) 272-7444

Monday – Friday , 7:00 am – 5:30 pm

Coastline Equipment is an equal employment opportunity employer. It is the policy and practice of the Company to employ, retain, promote, terminate and otherwise treat any and all employees and job applicants on the basis of merit, qualifications and competence. This policy shall be applied without regard to any individual’s sex, race, color, religion, national origin, ancestry, pregnancy, age, marital status, medical condition or physical handicap, or any other characteristic protected by State or Federal law.

This policy extends to all recruiting, hiring, transfers, promotions, training, compensation, benefits, layoff, terminations, and all other terms and conditions of employment.