Develop incremental rental revenue in LA, Orange, Ventura and Kern counties in Southern California with low volume or no volume, large potential rental prospects.


  • Target new rental customers in Southern California
  • Develop business relationships with new accounts not familiar with Coastline Equipment Co.
  • Daily office and jobsite visits to promote rental solutions provided by Coastline Equipment Co.
  • Work in partnership with Southern California rental dispatchers in Long Beach, Oxnard & Bakersfield CA to facilitate new revenue opportunities.
  • Develop and work a Target list of prospect accounts
  • Open new rental accounts with large prospect contractors
  • Obtain critical jobsite and customer information to assist dispatch with logistical success
  • Log Calls in company CRM system daily/weekly
  • Assist with A/R when requested by management
  • Facilitate relationship development within local Coastline branches with new accounts
  • Share equipment sales leads with local sales managers
  • Maintain high level of equipment knowledge obtained through JDU and Info to Go
  • Visually inspect/report on active rental assets in the field monthly
  • Communicate with Sr. Management monthly to review activity and rental results


  • 5+ years of high performance, heavy equipment rental outside sales experience
  • Knowledge of Deere/Hitachi and competitive equipment models
  • Proficient use of Microsoft Office, Outlook and general computer software
  • Team Player with high levels of integrity and great communication skills
  • Can do attitude

LOCATION: Long Beach – Headquarters

6188 Paramount Blvd, Long
Beach, CA 90805
(562) 272-7400
(562) 272-7444

Monday – Friday , 7:00 am – 5:30 pm

Coastline Equipment is an equal employment opportunity employer. It is the policy and practice of the Company to employ, retain, promote, terminate and otherwise treat any and all employees and job applicants on the basis of merit, qualifications and competence. This policy shall be applied without regard to any individual’s sex, race, color, religion, national origin, ancestry, pregnancy, age, marital status, medical condition or physical handicap, or any other characteristic protected by State or Federal law.


This policy extends to all recruiting, hiring, transfers, promotions, training, compensation, benefits, layoff, terminations, and all other terms and conditions of employment.