Responsible for the sale, rental or leasing of all new and used John Deere equipment within your assigned AOR. Responsible to meet customer’s needs and grow market share, while maintaining acceptable levels of gross profit and attaining sales unit targets.

Responsibilities: May include some or all of the following. Other duties may be assigned.

  • Plan and organize a sales strategy that includes individual account plans to meet or exceed Company targets for units, dollars and gross profit and provide status report to sales manager as to achievement of goals and objectives.
  • Establish relationships with new customers by dedicating time each day or week for prospecting within your AOR for any new customer opportunities.
  • Maintain relationships with current customers to enhance the potential to sell, rent and lease new and used equipment, to increase loyalty, market awareness, and increase market share.
  • Listen to current customer problems and understand all opportunities, unmet needs and reasons for dissatisfaction, document the problem and respond quickly to offer solutions, keep the customer informed and provide feedback on action taken.
  • Work with customers and potential customers to fully understand their needs, wants, concerns, satisfactions and expectations by seeking information and opinions.
  • Based on customer needs, formulate value-selling based professional proposal. Quote and negotiate prices and credit terms, prepare contracts and record and close orders; provide trade-information as requested; and manage and maximize rentals and rental conversions.
  • Maintain a contact management type database (Handle) for designated territory; maintain accurate and up-to-date call logs, prospects lists and mileage information. Call reporting via Handle is required daily.
  • Provide on-site expertise for demonstrations, machine inspections and technical support.
  • Manage and control sales related expenses to assure proper margins and expense control.
  • Submit periodic reports detailing lost sales activities and evaluates the result of such lost sales.
  • Attend training and sales meetings as required to stay current with new equipment and sales promotions.
  • Be neat in your appearance, and conduct yourself at all times in a manner consistent with the Company’s policies and instruction.
  • Maintain communication at all times with the Company through use of the companies email system, voice mail and cellular phone.
  • Maintain the capacity to be an internal resource for other employees within the branch.
  • Agree and follow the terms and conditions of the company policies and Company Employee handbook.
  • A detailed job description and policy manual will be provided once hired.

 Education, Skills and/or Experience Requirements:

  • Heavy equipment sales experience or equivalent experience.
  • Excellent teamwork, interpersonal, self-motivation and communication skills required.
  • Advanced computer and application systems skills required.
  • Or any equivalent combination of education, experience, skills and abilities which enable the individual to perform the primary duties of the position.


3540 N 5th St, Las Vegas,
NV 89032
(702) 399-2700

Monday-Friday , 7:00am-5:30pm

Coastline Equipment is an equal employment opportunity employer. It is the policy and practice of the Company to employ, retain, promote, terminate and otherwise treat any and all employees and job applicants on the basis of merit, qualifications and competence. This policy shall be applied without regard to any individual’s sex, race, color, religion, national origin, ancestry, pregnancy, age, marital status, medical condition or physical handicap, or any other characteristic protected by State or Federal law.

This policy extends to all recruiting, hiring, transfers, promotions, training, compensation, benefits, layoff, terminations, and all other terms and conditions of employment.